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Monday, March 15, 2021

A Charming Way to Attract Tourists

Aloha Everyone,

Shinan is an island located in South Korea. Like many small, isolated communities around the world, Shinan’s younger generation left their island home for the cities seeking better educational and employment opportunities.

Since 6 years ago, this community of about 100 elderly residents has invested $4.25 million and turned the island purple. J.J. and I have visited the hill towns of Guanajuato, Mexico where the residents are required to paint their homes in colors designated by the municipality. No tall, modern buildings. The net effect is photogenic.

Imagine Shinan’s roofs are lilac. Many island residents dress in purple from head to toe and restaurants serve foods on purple plates.

What an novel idea for Shinan to distinguish itself from other destinations. Lilac fields photograph is magically charming.

Aloha -- Cathi