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Monday, July 24, 2023

Unwelcome Target Marketing

Aloha Everyone,

We cannot escape from AI-based marketing and advertising. Today, it promotes the purchase of children’s breakfast, lunch and dinner. Snacks and drinks are also recommended based on what you have been consuming or what manufacturers’ AI algorithm comes up with. Clothes, footwear, backpacks and even water bottles recommendations fill parents’ online & home mailboxes.

I was shocked to see a jar of chewable gummy vitamins specifically targeted to young teenage girls. 

Another click took me to One A Day Teen for Him and another to One A Day Trolls. It’s crazy.

J.J. and I are also subjected to AI-based Target Marketing. The two of us were kidding each other when we started to get Italian Restaurant Dining Invitations. The restaurant in La Jolla isn’t even open. I guess one of us lingered just a few seconds longer than the norm over an Italian recipe which triggered AI to capture my email and we are flooded with offers. I even received $100 discount for our first reservation with a qualifiers (reservation must be for 2 people. must have wine and 4 courses). Hmmm, I wonder how much that meal would cost us.

Aloha -- Cathi