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Wednesday, March 1, 2023

Creating Niche Market

Aloha Everyone,

Most Americans associate turkey and trimmings with Christmas dinner. However, in Japan and Philippines where people don’t usually consume turkey, Christmas is celebrated with huge buckets of panko fried chicken.

Not to be left behind, Chili’s Philippines has an Annual Burger Day on March 8th and Serta to promote their expensive mattresses also has a party with free cocktails and they coined it “Serta World Sleep Day”.

Especially in these tough economic times, even well-to-dos have to be reminded of when to indulge.

Aloha -- Cathi