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Saturday, December 17, 2016

Christmas Shopping Data

Aloha Everyone,

Here are some interesting data on Christmas shopping:

1). The busiest shopping day of the year is the Saturday before Christmas.  

2). The average American spends about $786 on holiday shopping.

3). The average holiday shopper will spend $107.50 on themselves.

4). December 15-24 is the height of the holiday shopping season accounting for 40% of holiday sales.

5). Approximately 42% of US consumers use Amazon as their primary gift buying destination.  

6). Based on psychological testings, color red stimulates spending. Retailers purposely use red on their advertising and point of purchase displays. 

Aloha -- Cathi